Building a Professional Newsletter

EDLD 5366 introduced me to a variety of graphic design options, but the centerpiece of the course was the professional newsletter.  Because I have had previous experience with Microsoft Publisher, I believed that this assignment would be essentially a review of previously acquired skills.  While I certainly did use my prior experiences, much of this assignment called for a completely new understanding of both design concepts and available applications.  To begin, the introduction into design principles drove me to rethink how I utilized visual impact in my work.  I realized how the concept of ‘less is more’ drove my designs into cleaner, more professional lines.   In the words of graphic designer Roger Parker, “Cluttered, hard to read newsletters, however, discourage readership -- no matter how good the ideas contained inside.” (Parker)   

     Included in the newsletter is a link to the animations that I created as another part of the coursework.  The animation was a fascinating, enjoyable project, but it actually brought me to one of my first hesitations in how I would utilize applications in the classroom.  In my weekly discussion, I described my ambivalence in this way: 

     Similarly, my own efforts at animation and other multimedia projects yield    

     widely varying results based on all manner of factors, including the

     subject matter, my experience with the content, my experience with the  

     software, and the appropriate integration of the technology in the lesson. I

     had a wonderful time plunking around on Scratch, but without a more

     functional working knowledge of trigonometry and operators, I am

     relegated to fairly elementary work at best. It is fun and interactive for me

     and for my fifth-graders, and as such I could work at making it fit into my

     lessons. And yet, at what point am I not truly supporting my curriculum,

     but rather tinkering with technology merely for its own sake? (online course  

     discussion thread) 

I kept these concerns present in my mind as I created my newsletter, in the hopes that I would develop a product that enhanced learning, which is in support of ISTE Standard V. C: “Design, develop, evaluate, and model products created using technology resources to improve and enhance their productivity and professional practice.” (Williamson & Redish, 2009)  While I had a variety of choices, I opted to create a newsletter that would serve a professional audience versus a parent/community stakeholder audience in order to take the assignment in a new direction from my classroom experiences.  I considered my professional audience as I created the various articles and features that would be available in the newsletter with an eye for future editions of the newsletter.  I hope to create at least one newsletter per semester as an exercise in building continuity between issues and in order to offer an ongoing, responsive resource to my faculty.  In that spirit, I plan to offer a survey to my faculty as mentioned by Annette Lamb in her guides to developing and maintaining effective newsletters. (Lamb, 2005)

Works Cited:
Lamb, A. (2005, June). Desktop publishing: evaluating newsletters. Retrieved December 9, 2010, from Eduscapes: http://eduscapes.com/sessions/publishing/evaluating.htm
Parker, R. (n.d.). 12 Most Common Newsletter Design Mistakes. Retrieved December 12, 2010, from Graphic Design & Publishing Center: http://www.graphic-design.com/DTG/Design/newsletter_mistakes/index.html
Williamson, J., & Redish, T. (2009). ISTE's Technology Facilitation and Leadership Standards: What Every K-12 Leader Should Know and Be Able to Do. Washington: International Society for Technology in Education.